We are just getting started
Adrienalin Limited was incorporated on 30 May 2026. This is day one in public. The company exists, the vision is clear, and the work is beginning.
There is no product yet. We are in the R&D phase, scoping the architecture, and preparing grant applications to fund the initial build. This blog will track the journey honestly — the decisions, the dead ends, and the milestones as they happen.
What we are building
The core idea is a live-service fitness platform built inside Unreal Engine 5. Freelance spin instructors host live classes. Participants ride along at home using FTMS-compatible smart bikes. The class does not happen inside a video call or a dashboard — it happens inside a shared, multiplayer game world.
Your cadence and power stream live from your bike into the world. The harder you push, the more your avatar responds. Every participant is visible to every other. The instructor can see real-time metrics for every rider and coach accordingly.
The class only exists while it is running. Miss it and the world moves on without you.
Why this combination
Home fitness equipment has never been better. FTMS is an open Bluetooth standard that means most modern smart bikes can already talk to any compatible application without proprietary adapters. The hardware problem is largely solved.
The software problem — building something people actually want to come back to — is not. Pre-recorded classes do not solve the motivation gap that a live room full of people solves. We believe the answer is an experience that only exists in the present moment, with real stakes and real social presence.
Why Unreal Engine 5
UE5 gives us the rendering quality to build a world worth being in, and the networking infrastructure to handle many simultaneous live data streams from FTMS devices. Critically, it ships to mobile — our primary target platform — without requiring a compromise in visual quality that would undermine the experience.
What comes next
R&D. Grant applications. Architecture. Prototype. We will write about all of it here.
If you are a press contact, a potential investor, or a fitness instructor interested in what we are building, the contact page is the right place to start.